Since 1935, the U.S. has lost 4.7 million farms. Fewer than one million Americans now claim farming as a primary occupation

–USDA

Why "Buy Fresh, Buy Local"

The "Buy Fresh, Buy Local" name and design were chosen based on extensive market research in communities all over the country (Click here to read our report Building Support for Buy Local, which was developed based on our market studies). Testing clearly showed that the campaign appeals both to our core constituents and to a new generation of consumers, who are drawn to "Buy Fresh, Buy Local" and associate the brand with FRESH, DELICIOUS FOOD.

• You don't have to recreate the wheel. FoodRoutes Network coordinated local organizers, professional market research and graphic designers to develop a tested brand identity that works. See inside for examples of how different groups have customized the materials to suit their audience.
  
  
• You can personalize your materials. This is the best of both worlds. "Buy Fresh, Buy Local" has a professionally designed look that gives the campaign legitimacy and quality in the mind of consumers. But because the identity accommodates local foods, landscapes and language, it will never seem out of place in your local markets and among your local food producers.
  
  
• Focus on your grassroots efforts and not on making materials! Benefit from this great work that's already done, and put your energy into finding creative ways to use the materials in your region.

Are you ready to start your campaign? If so, purchasing the Toolbox is easy.

If you'd like to start your own "Buy Fresh, Buy Local" campaign, just click the "apply" button below to get started and download an application.

It was several members of the FoodRoutes Buy Local Initiative who, along with us, came up with the idea for the "Buy Fresh, Buy Local" campaign and the Toolbox.

To read more about our Buy Local Initiative and our partners, click here.