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Only about 10% of the fossil fuel energy used in the world?s food system is used in production; the other 90% goes into packaging, transportation, and marketing.

–Geoff Tansey and Tony Worsley, 1995

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Buy Fresh, Buy Local Toolbox

HOW LOCAL ORGANIZATIONS ARE USING THE TOOLBOX

"Working All Over the Country"
Here are just a few examples of how regional groups have customized the "Buy Fresh, Buy Local" Toolbox for their area. Click on the thumbnail images to see examples:

Logos & labels
The logo and label form the centerpiece of your toolbox and create the basic design that will be included on all your materials.

logo and label sample

Flier
Use the flier to distribute and promote your "Buy Fresh, Buy Local" campaign.

flyer sample

Brochure
The brochure is a more detailed way to spread the word about your campaign.

brochure sample

Newspaper ad
Use your customized newspaper ad to form the basis of your print advertising campaign.

newspaper ad sample

Poster
Place the poster at farmers markets, participating retailers, and restaurants and spread the word.

poster sample

Price Cards
Point of purchase materials for labeling local food products.

price card sample

Creative Ways Groups are using the Brand Identity

  • Local food guides (click here to see an example)
  • Specialty items like hats and tote bags
  • Signs, bumper stickers, and more ...

Back:
"Buy Fresh, Buy Local"?

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Toolbox main page

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Next:
Price sheet page 1




How to Order Toolbox

Are you ready to start your campaign? If so, purchasing the Toolbox is easy.

If you'd like to start your own "Buy Fresh, Buy Local" campaign, just click the "apply" button below to get started and download an application.

Apply Now!



Buy Local Initiative

It was several members of the FoodRoutes Buy Local Initiative who, along with us, came up with the idea for the "Buy Fresh, Buy Local" campaign and the Toolbox.

To read more about our Buy Local Initiative and our partners, click here.


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